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King's Hawaiian Returns to RFK Racing for Nine Races in 2024

The iconic brand will return to serve as the primary sponsor for Brad Keselowski and the No. 6 RFK Racing team in nine NASCAR Cup Series events in 2024.


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On Thursday, RFK Racing revealed the 2024 King’s Hawaiian paint scheme that Brad Keselowski will run on the No. 6 Ford Mustang, and the team also announced that the brand will return for a nine-race primary sponsorship commitment this season.

The company served as a nine-race sponsor in 2023 as well.

King’s Hawaiian will be the primary sponsor for the first time this season at Atlanta Motor Speedway on February 25.

After the race at Atlanta, King’s Hawaiian will return as the primary sponsorship partner at Bristol in March, Sonoma in June, Iowa in June, Daytona in August, Atlanta in September, Watkins Glen in September, Las Vegas in October, and Martinsville in November.

2024 King’s Hawaiian Primary Sponsorship Schedule

  • February 25: Atlanta Motor Speedway
  • March 17: Bristol Motor Speedway
  • June 9: Sonoma Raceway
  • June 16: Iowa Speedway
  • August 24: Daytona International Speedway
  • September 8: Atlanta Motor Speedway
  • September 15: Watkins Glen International
  • October 20: Las Vegas Motor Speedway
  • November 3: Martinsville Speedway

The car will feature the iconic King’s Hawaiian orange as the base color, and below the King’s Hawaiian logo on the sides of the car will be a white and gold accent panel, which will house additional associate sponsorship decals.

The No. 6 on the sides of the car will be chrome with black and white outlines, while the roof of the car will be white and will feature an orange No. 6 on the top.

While Brad Keselowski, who moved to RFK Racing in 2022 as a driver / co-owner of the team, is still seeking his first victory with his new team, the driver hovered very close to victory lane in 2023.

In all, Keselowski scored seven top-five finishes and 16 top-10s, an effort which led to a Playoff appearance for the driver of the No. 6 RFK Racing Ford. Keselowski would end the season ranked eighth in the NASCAR Cup Series championship standings.

After both RFK Racing teams made the Playoffs a year ago, they should be considered a force to be reckoned with heading into the 2024 season.

Photo Credit: Gavin Baker, NKP, Courtesy of Ford Performance

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