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Kelley Blue Book Continues Sponsorship of Hendrick Motorsports No. 9 Through 2024

The automotive research company will serve as a two-race primary partner of Chase Elliott's No. 9 Chevrolet Camaro in 2023 and 2024.


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The long-standing relationship between Hendrick Motorsports and Kelley Blue Book, a Cox Automotive company, will continue through the 2024 NASCAR Cup Series season, the organization announced on Tuesday.

As part of the ongoing agreement, Kelley Blue Book will serve as a two-race primary sponsor of Chase Elliott and Hendrick Motorsports, as well as a full-season associate sponsor.

Elliott's No. 9 Chevrolet Camaro ZL1 will carry Kelley Blue Book branding in NASCAR Cup Series events at Phoenix Raceway (March 12), and Texas Motor Speedway (September 24).

“Kelley Blue Book has been such a big part of my Cup Series career dating back to my very first season, and I’m proud of what we’ve been able to accomplish together so far,” Elliott said. “Not only have they been an outstanding partner for our No. 9 program, but for Mr. (Rick) Hendrick’s entire organization. I look forward to continuing to build our relationship and celebrating more victories with Kelley Blue Book in the years to come.”

Elliott has served as the face of Kelley Blue Book's NASCAR Cup Series sponsorship program since his first full-time season in 2016. However, the relationship with Hendrick Motorsports dates back to 2014, with Dale Earnhardt Jr. carrying the company on his No. 88.

“We were just getting started when we first teamed up with Chase Elliott back in 2016, and now Kelley Blue Book eagerly anticipates two more thrilling seasons in partnership with Hendrick Motorsports,” said Ken Kraft, chief marketing officer for Cox Automotive. “With Kelley Blue Book’s support, we hope Chase feels just as confident on the track as car shoppers feel off the track when using Kelley Blue Book to research new and used cars. Continuing to connect with fellow race fans this season via the Chase Elliott sponsorship is a natural extension for Kelley Blue Book, the one-stop resource for car shoppers.”

A five-time winner of NASCAR's Most Popular Driver Award, Elliott led the series in victories last season, with a career-high-tying five victories - at Dover, Nashville, Atlanta, Pocono, and Talladega.

The Dawsonville, Georgia-native has secured a berth into the 'Championship 4' in each of the last three seasons, becoming the third-youngest NASCAR Cup Series champion in 2020.

“We’re proud to continue our relationship with Kelley Blue Book,” said Rick Hendrick, owner of Hendrick Motorsports and chairman and CEO of Hendrick Automotive Group. “It’s been a tremendous collaboration across many levels, from winning races and championships on the track to working together to meet business objectives. In 2023, we look forward to celebrating our 10th season of partnership and continuing to raise the bar.”

Photo Credit: Chris Graythen, Getty Images, Courtesy of NASCAR Media