Denny Hamlin and the No. 11 Joe Gibbs Racing team will carry a new primary sponsorship partner on their car for five NASCAR Cup Series races in 2023 beginning with this weekend's event at New Hampshire Motor Speedway.
Mavis Tires & Brakes, a Millwood, New York-based tire service provider, which boasts more than 850 service centers in 22 states, was announced on Tuesday as the newest partner of the team.
In addition to this weekend's race at New Hampshire, Mavis will adorn the No. 11 machine at Pocono Raceway (July 23), Richmond Raceway (July 30), Michigan International Speedway (August 6), and Watkins Glen International (August 20).
For Mavis, partnering with Joe Gibbs Racing and one of the best drivers in the sport today in Hamlin is an honor.
“It is an incredible honor to team up with NASCAR, the largest spectator sport in America, and Joe Gibbs Racing with Denny Hamlin,” said David Sorbaro, Mavis co-CEO. “This union is a perfect fit – as the largest independent tire and vehicle service in the U.S., we are thrilled at the possibilities our partnership can bring.”
Obviously, the automotive industry is the line of business for Mavis, which makes this a perfectly suited partnership.
“Mavis was founded on value, excellent customer service and family,” said Stephen Sorbaro, Mavis co-CEO. “This is an exciting partnership that complements our dedication to the automotive industry and our connection to communities and neighborhoods around the country. We look forward to a great season with our customers and the Mavis family cheering on No. 11 for a win.”
Recently, Mavis acquired TBC Corporation's NTB Service Centers and Tire Kingdom Service Centers, which will add more than 2,000 service centers under the Mavis umbrella.
The growth of Mavis as a company makes the timing perfect for the brand to dip its toe into NASCAR auto racing.
“We are thrilled to partner with Mavis,” said Joe Gibbs, owner and founder of Joe Gibbs Racing. “It is an exciting time right now for Mavis as they continue to grow and expand their national footprint. We are looking forward to working with their team to build a successful program.”
Hamlin, who has three-career wins at New Hampshire Motor Speedway, will look to add a fourth in his first race with Mavis on his car. However, Hamlin knows that past success does not guarantee anything in Sunday's NASCAR Cup Series Crayon 301.
“New Hampshire is a great track that we’ve been fortunate to have had some success at over the years. I’m optimistic about this weekend and our chances," Hamlin explained in a team release. "It’s going to be very important to qualify up front and stay there, so we’ll have to execute all day long to give ourselves a shot.”
Hamlin, 42, sits sixth in the NASCAR Cup Series regular-season championship standings with seven races remaining until the Playoffs. The driver of the No. 11 Toyota scored a win at Kansas Speedway earlier in the season, which secured his 17th-career Playoff berth. 2023 will mark the 10th consecutive season that Hamlin has made it into the NASCAR championship Playoffs.
Photo Credit: Rusty Jarrett, LAT Images, Courtesy of Toyota Racing