Joe Gibbs Racing Announces Partnership With Christopher Bell, COOFANDY

Joe Gibbs Racing announced Tuesday that the team has partnered with COOFANDY. The menswear label will serve as the primary sponsor for Christopher Bell's No. 20 Toyota Camry XSE during the NASCAR Cup Series event at Martinsville Speedway on October 26.

“We look forward to helping COOFANDY celebrate their 10-year anniversary and introducing their brand of clothing to our fans,” said Joe Gibbs, owner of Joe Gibbs Racing. “They have an outfit to help inspire confidence for any occasion and our race team shares a lot in common with COOFANDY, as we both pursue excellence and have a passion for winning.”

The partnership is part of COOFANDY's "Dress the Win" campaign, built on the belief that every victory deserves the perfect outfit. It encourages men to express their individuality with confidence and charm.

Bell will serve as a global ambassador for the brand as part of the agreement, which was founded in 2015 and built on the simple yet meaningful idea that every man has the right to wear confidence.

Bell has earned 12 career wins during his NASCAR Cup Series career. Three of those wins came this season, in a back-to-back-to-back stretch at Atlanta, Circuit of The Americas and Phoenix.

He also won the NASCAR All-Star Race at North Wilkesboro Speedway on May 18, adding to his resume in the premier division of the sport.

The Xfinity 500 at Martinsville Speedway takes place on Sunday, October 26, the final race in the Round of 8 for the NASCAR Cup Series Playoffs. Coverage of the event will be provided by NBC, the Motor Racing Network and SiriusXM NASCAR Radio.

-Photo credit: Joe Gibbs Racing