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HP Expands Relationship With Hendrick; Will Serve as a Primary Sponsor Through 2026

William Byron will have a spiffy white and silver No. 24 Z by HP Chevrolet Camaro ZL1 in the upcoming NASCAR Cup Series event at the Charlotte ROVAL. The brand has expanded its partnership with Hendrick Motorsports and will serve as a primary sponsor through the 2026 season.


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On Wednesday afternoon, Hendrick Motorsports and HP Inc., announced an expansion of their partnership, which began in October 2022.

As part of the contract extension, HP will serve as the primary sponsor of William Byron and the No. 24 team in next weekend's NASCAR Cup Series event at the Charlotte Motor Speedway ROVAL, and the iconic brand will be a primary sponsor of the No. 24 machine for two races in 2024, 2025, and 2026.

RELATED: William Byron Advances to Round of 8 With Late Charge to Win at Texas

HP will feature its Z by HP line of high-performance mobile workstations, desktops, monitors, and solutions, on Byron's No. 24 car at the Charlotte ROVAL with a sleek white and silver paint scheme.

“At HP, we take pride in providing innovative, high-performance solutions that empower high-performance, data-driven teams like Hendrick Motorsports to excel and set new benchmarks in their respective field,” said Jim Nottingham, senior vice president, and division president, Advanced Compute Solutions. “HP’s cutting-edge technology, including our Z by HP data science and AI workstation solution portfolio, has already contributed to the team's remarkable success, and we are confident that our continued collaboration will drive further accomplishments and wins in the years to come.”

The Z by HP logo has been prominently featured on Hendrick Motorsports equipment since the 2022 NASCAR Cup Series Playoffs.

Byron, 25, has enjoyed the best season of his young NASCAR Cup Series career, as he has scored a series-leading six wins this season, including a win in last Sunday's race at Texas Motor Speedway.

With the win at Texas, Byron became the sixth-youngest driver to reach 10 wins in NASCAR Cup Series history.

Byron, who started his racing career by racing virtually on HP computers, is elated to continue his partnership with HP.

“It’s so cool to have HP as a primary sponsor on our car this year and in future seasons,” said Byron, who won his sixth race of 2023 on Sunday at Texas Motor Speedway. “I grew up using HP mobile workstations to study and originally had one when I started iRacing. I’m looking forward to this new partnership with our No. 24 team and such an innovative technology brand.”

The partnership between HP and Hendrick Motorsports pairs two iconic names in their respective fields. Byron's win last weekend at Texas marked the 300th NASCAR Cup Series win for Hendrick Motorsports, which is the most all-time for any organization.

Hendrick states that its partnership with HP was integral in pushing the team over the line for its 300th victory.

“Since HP joined Hendrick Motorsports last year, we’ve had access to some of the most powerful technology available,” said Rick Hendrick, owner of Hendrick Motorsports. “Their unmatched technical support was crucial to securing our milestone 300th Cup Series win and our engine department’s 500th victory. With William, the No. 24 team, and our entire organization, we’re looking forward to racing for many more wins and championships alongside HP.”

Byron and the No. 24 Hendrick Motorsports team will race stress-free at Talladega Superspeedway this weekend, and next weekend with Z by HP on the hood of the car, as Byron is the lone driver locked into the Round of 8 of the 2023 NASCAR Cup Series Playoffs by virtue of his victory at Texas.

The young driver is on a quest for his first NASCAR Cup Series championship.

Photo Credit: Hendrick Motorsports

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