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Harrison's USA Partnering with Josh Berry, Stewart-Haas for Two Races in 2024

The family-owned clothing and footwear chain will back the NASCAR Cup Series rookie in a pair of events in 2024, starting at Atlanta Motor Speedway in February.


hero image for Harrison's USA Partnering with Josh Berry, Stewart-Haas for Two Races in 2024

As Josh Berry makes the leap into the NASCAR Cup Series on a full-time basis in 2024, driving for Stewart-Haas Racing, Harrison's USA will be right by his side, the company announced on Tuesday.

The brand, which first joined forces with Berry in the NASCAR Xfinity Series at JR Motorsports, will serve as the primary marketing partner of the No. 4 Ford Mustang in a pair of NASCAR Cup Series events in 2024.

Based in Spartanburg, South Carolina, Harrison's USA is set to make its debut as a sponsor in the NASCAR Cup Series at Atlanta Motor Speedway on February 25, when the company's green, gold, and white branding hits the track for the first time.

The company will then return as a primary sponsor for the NASCAR All-Star Race in May, which will once again take place at the historic North Wilkesboro Speedway.

“We’ve gotten to know Josh as a person and as a racer ever since he started winning Late Model races across the Southeast,” said Danny Harrison, president and founder, Harrison’s. “We enjoyed immediate success together and have been a part of many of his career milestones. We’re very happy to continue our partnership with Josh at Stewart-Haas as he competes for the rookie-of-the-year title.”

When Harrison's USA first linked with Josh Berry and JR Motorsports in 2022, the brand served as an 11-race primary sponsor of the No. 8 Chevrolet Camaro, which netted the brand victories at Charlotte and Las Vegas.

Following a two-season stint competing full-time in the Xfinity Series for JR Motorsports, Berry was called upon by Stewart-Haas Racing to replace the now-retired Kevin Harvick in the No. 4 Ford Mustang.

“After racing against other Late Models with the Harrison’s name on them, it was an honor to represent Harrison’s in the NASCAR Xfinity Series,” Berry said. “We were able to win in our first year together. The Harrison family believed in me then and it’s incredibly heartwarming to have their continued support now at Stewart-Haas.”

Berry's first full-time campaign in the NASCAR Cup Series will begin with the Busch Light Clash at the LA Memorial Coliseum on February 4, 2024, before the points-paying season begins with the Daytona 500 on February 18.

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