Georgia Peanuts Returning to Front Row Motorsports in 2024; Backing Todd Gilliland at Atlanta

The Georgia Peanut Commission will promote its Georgia Peanuts brand with Front Row Motorsports and Todd Gilliland in the February 25 NASCAR Cup Series event at Atlanta Motor Speedway.


hero image for Georgia Peanuts Returning to Front Row Motorsports in 2024; Backing Todd Gilliland at Atlanta

The Georgia Peanut Commission, which represents more than 4,500 peanut farm families across the state of Georgia, is set to continue its long-standing relationship with Front Row Motorsports in 2024, through its Georgia Peanuts brand.

For the third straight season, Georgia Peanuts will have a presence in the primary sponsorship program for Todd Gilliland, with the driver’s No. 38 Ford Mustang carrying the brand’s colors at Atlanta Motor Speedway on February 25.

“We’re excited to be back with Front Row Motorsports in 2024 to support Todd Gilliland,” said Joe Boddiford, Chairman of the Georgia Peanut Commission. “Todd has been a wonderful ambassador for Georgia Peanuts as well as our farmers. Our farmers love seeing the peanut scheme and I know the fans do too while snacking on Georgia Peanuts.”

The partnership between Front Row Motorsports and the Georgia Peanut Commission first flourished in 2021, and in the three seasons working together has served as a multi-race primary sponsor of the No. 38 Ford Mustang.

In 2023, Georgia Peanuts had its brand appear on Gilliland’s NASCAR Cup Series entry two different times, at Atlanta (July) and Talladega (October). Both events resulted in top-20 finishes for the Sherrills Ford, North Carolina-native.

Gilliland is also responsible for recording the best-ever finish for the company as a NASCAR Cup Series sponsor, finishing seventh in the Fall event at Talladega Superspeedway in 2022, one of two top-10 results for the brand as primary sponsor.

“I’m excited to continue my relationship with the Georgia Peanuts family, it’s one I am proud to be a part of,” said Gilliland. “They play a key role in our on-track success while also supporting their local peanut farmers and communities. They are a wonderful organization to represent and I’m excited to drive the peanut paint scheme again, it’s one of our most popular.”

Georgia Peanuts joins a quickly growing list of primary partners for Gilliland in 2024, which also includes Ruedebusch Development, Gener8tor Skills, and Frontline Enterprises, each of which has developed multi-year relationships with the 23-year-old driver.

-- Image Courtesy of Rusty Jarrett, NKP, Courtesy of Ford Performance

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