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gener8tor, Ruedebusch Development to Continue Sponsorship of Todd Gilliland in 2024

Carl Ruedebusch will continue his support of Todd Gilliland in the NASCAR Cup Series through brands gener8tor and Ruedebusch Development.


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Successful business owner, entrepreneur, and investor Carl Ruedebusch will continue as a major supporter of Todd Gilliland in the NASCAR Cup Series in 2024, the organization announced on Wednesday.

The continuation of this multi-year relationship will see both Ruedebusch Development and Construction and gener8tor return as the primary marketing partner of the No. 38 Ford Mustang for multiple events in 2024.

For the second straight year, gener8tor will serve as the primary sponsor for Gilliland and Front Row Motorsports in the opening two races of the season -- the Busch Light Clash (February 4) and the Daytona 500 (February 18).

The gener8tor platform includes more than 75 programs that span startup accelerators, corporate programming, speaker series, conferences, skills accelerators, and fellowships. The brand's new, bolder paint scheme will return on multiple occasions throughout the season.

“gener8tor is proud to once again be in NASCAR and support FRM and Todd Gilliland,” said Cole Shearer, Vice President, gener8tor Skills Accelerator. “The awareness at marque NASCAR events has introduced people to gener8tor and all our programs that fans can take advantage of. We see it each time Todd and the team are on track and we are proud to kick off the season again with the 38 team."

Alongside the return of gener8tor to Front Row Motorsports, is the continuance of the organization's relationship with Ruedebusch Development and Construction (RDC), which will return as a multi-race primary sponsor of the Ford Mustang Dark Horse.

The company has been instrumental in Gilliland's NASCAR Cup Series tenure over the years, with the RDC branding being present when the 23-year-old driver scored his first top-five finish at Indianapolis Motor Speedway's Road Course in 2022.

“I really enjoy being active in Todd’s and FRM’s development,” said Carl Ruedebusch, Owner of Ruedebusch Development and Construction. “Todd and the team have shown growth over the past two seasons, and we are all hopeful for an even better year. Our partners with our program are seeing gains, too, so it has been a win for everyone.”

Since joining forces with Gilliland in 2022, Ruedebusch Development and Construction has served as primary partner on seven occasions, in which the Sherrills Ford, North Carolina-native has recorded a pair of top-10 results.

“Mr. Ruedebusch, and his partners such as gener8tor, have been some of my biggest supporters since I joined the NASCAR Cup Series,” said Gilliland. “I enjoy seeing the familiar faces and they become a part of our team and our family. I can’t do this without them and I am thankful for all their support and friendship.”

Additional details surrounding the sponsorship lineup for Todd Gilliland and Front Row Motorsports will be announced at a later date.

-- Photo Credit: Craig White, Racing America

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