Front Row Motorsports Lands B'laster as Multi-Race Primary Sponsor in 2024

B'laster will adorn the No. 34 Front Row Motorsports Ford Mustang Dark Horse in multiple races beginning with Pocono Raceway.

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B'laster Holdings, LLC, which has served as a primary sponsor in the NASCAR Cup Series space over the last few years, will return as a primary sponsor for Michael McDowell and the No. 34 Front Row Motorsports team in several races during the 2024 season.

According to a press release from Front Row Motorsports, B'laster will make its debut on the No. 34 Ford Mustang Dark Horse in the HighPoint.com 400 at Pocono Raceway.

“We can’t wait for the B’laster car to make its 2024 NASCAR debut,” said President & CEO, Randy Pindor. “We are excited to be partnering with an even more vetted team for the 2024 season to hopefully bring some more eyes to McDowell’s No. 34 Mustang Dark Horse and the B’laster brand!”

The partnership is a reunion of sorts as Front Row Motorsports had met B'laster through Matt Tifft, who ran for the organization during the 2019 NASCAR Cup Series season.

“The opportunity to work with the B’laster brand, known for its commitment to excellence and innovation, is exciting,” McDowell said. "We were introduced to B’laster when Matt (Tifft) raced with us at FRM and now it’s great to work again with both Matt and B’laster with this relationship.”

McDowell is a two-time NASCAR Cup Series race winner, and he has made it into the NASCAR Cup Series Playoffs twice in the last three seasons. McDowell will look to keep the positive run of momentum going this year.

B'laster had served as a primary sponsorship partner of Live Fast Racing over the last couple of seasons. That team sold its Charter to Spire Motorsports and will compete in a part-time schedule in 2024.

Photo Credit: Front Row Motorsports

[This story originally appeared on TobyChristie.com]