Freeway Insurance Joins Lineup of Premier Partners for NASCAR Cup Series

NASCAR announced Friday that Freeway Insurance has joined as the fourth Premier Partner of the NASCAR Cup Series.

The multi-year agreement adds Freeway Insurance to the list of Premier Partners. The company joins Coca-Cola, Busch Light and Xfinity as Premier Partners.

Freeway Insurance is now also the Official Insurance Partner for NASCAR and the entitlement partner for the fall NASCAR Cup Series Freeway Insurance 500 at Phoenix Raceway in 2026.

“We’re thrilled to welcome Freeway Insurance to the NASCAR family as a Premier Partner and a race entitlement partner at Phoenix Raceway,” said Steve O’Donnell, President of NASCAR

“This partnership highlights the strong alignment between our two brands — dedication to serving everyday Americans is at the heart of everything we do. Freeway’s commitment further reinforces the strength and growth of NASCAR’s commercial ecosystem as we continue to attract top-tier partners who see the value and excitement of this sport.”

“At Freeway Insurance, we’re proud to partner with NASCAR — a sport that embodies the same energy, trust, and drive that define our brand,” said Cesar Soriano, CEO of Freeway Insurance and U.S. Army Veteran. “As someone who has served our country, I take great pride in leading a brand that serves hardworking Americans every day.

"Trust is the foundation of what we do — whether it’s helping families protect what matters most or supporting a sport that fans trust and love. NASCAR’s fans and our customers share the same values — determination, family, and a love of the open road — and the Freeway Insurance 500 will be a celebration of everything that makes this country great.”

Freeway Insurance will be incorporated into the NASCAR Cup Series in a variety of ways, including race entitlements, sponsorship of the "Choose Rule" on the Motor Racing Network and Performance Racing Network, digital activations and fan engagement programs.

Freeway Insurance has been a sponsor of Daniel Suarez over the last five seasons, a partnership that will continue as Suarez moves to Spire Motorsports in 2026.

-Photo credit: Chris Graythen/Getty Images