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Focused Health to Serve as Anchor Partner for Zane Smith, Spire Motorsports in 2024

The national health insurance agency will serve as a 20-race primary sponsor of the No. 71 Spire Motorsports Chevrolet Camaro in 2024, starting with the Busch Light Clash on February 4.


hero image for Focused Health to Serve as Anchor Partner for Zane Smith, Spire Motorsports in 2024

Focused Health, a national health insurance agency formed by industry veterans Shawn Holt and Larry Cassar, is set to serve as an anchor partner for NASCAR Cup Series Rookie of The Year contender, Zane Smith.

The company, which assists consumers and employers in navigating the myriad of health insurance options in the government programs space, will adorn the No. 71 Chevrolet Camaro in 20 NASCAR Cup Series events, starting at the Busch Light Clash.

“This partnership with Focused Health is incredibly important to me, Spire Motorsports and Trackhouse Racing,” said Smith, a 24-year-old native of Huntington Beach, California. “It will be my job this year to bring awareness to the government-supported health insurance programs available to our fans. These programs are both primary and supplemental, and Focused Health will educate those in need and introduce them to the programs readily available.”

With more than two decades of experience as senior executives in the health industry, Focused Health founders Holt and Cassar concentrate on government-supported healthcare offerings, including Medicare and ACA exchange.

The pairing’s background of building national insurers places them in a unique position to create victories for insureds, employers, and payors, while Smith attempts to have the same winning success on track.

“We are excited to be the primary sponsor with Spire Motorsports and Trackhouse Racing to support Zane in his rookie year as a full-time NASCAR Cup Series driver,” said Cassar, chief growth officer of Focused Health. “NASCAR brings a unique value proposition for our business. The partnership allows us to connect with our consumers, business leaders and insurers.”

The 24-year-old driver is entering his first season as a full-time driver in the NASCAR Cup Series, joining forces with Spire Motorsports and Trackhouse Racing to pilot the No. 71 Chevrolet.

Smith has had great success in NASCAR’s National Series, claiming the 2022 NASCAR Craftsman Truck Series championship while driving for Front Row Motorsports — the organization for which he made multiple starts for at NASCAR’s top level in 2023.

With nine races of Cup Series experience under his belt, Smith managed to record a single top-10 finish, scoring a 10th-place result in last season’s Coca-Cola 600.

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