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Fanttik Sponsoring Noah Gragson, Cole Custer in Multi-Series Deal with Stewart-Haas Racing

The automotive accessories brand will sponsor Gragson's No. 10 Ford Mustang at Las Vegas on Sunday, before returning to sponsor defending Xfinity Series champion Cole Custer at Charlotte in May.


hero image for Fanttik Sponsoring Noah Gragson, Cole Custer in Multi-Series Deal with Stewart-Haas Racing

Fanttik, an innovative and award-winning brand specializing in the automotive accessories industry, is set to partner with championship-winning organization Stewart-Haas Racing in both the NASCAR Cup Series and NASCAR Xfinity Series in 2024.

The newfound relationship will see Fanttik claim a combined two races of primary sponsor in 2024 — one in the NASCAR Cup Series with Noah Gragson and one in the NASCAR Xfinity Series with defending champion Cole Custer.

“Fanttik offers an array of high-quality and modern automotive and outdoor equipment that’s perfect for people on the go,” said Bo Du, CEO of Fanttik.”Being in NASCAR and partnering with Stewart-Haas Racing allows us to reach an audience that aligns extremely well with our brand, where our motto is ‘Unleash Potential, Challenge Limits’.”

Noah Gragson, who joined Stewart-Haas Racing for the 2024 NASCAR Cup Series campaign, will kick off the new relationship in his hometown of Las Vegas, Nevada, where the brand’s yellow, gray, and black colors will be displayed on his No. 10 Ford Mustang Dark Horse.

“I’m proud to represent Fanttik in my hometown of Las Vegas,” Gragson said. “They’ve got some really cool products that are perfect for when you’re camping at the track or going off-roading. I think our fans will take notice of our Fanttik Ford Mustang, check out their website, and see a bunch of items where they go, ‘Hey I could really use that.’”

Cole Custer, the defending champion of the NASCAR Xfinity Series, will be carrying the colors of Fanttik on his No. 00 Ford Mustang at Charlotte Motor Speedway in May. When riding with Custer, the brand will be represented by a 13-time winner and series champion.

“When Fanttik joins us at Charlotte, it’s the unofficial start of summer,” Custer said. “It’s a time when folks go on vacation, head outdoors and get away from the office. Fanttik has a bunch of products that make summer road trips to the beach, the mountains, and everywhere in between easy and trouble-free. Our Fanttik Ford Mustang will serve as a loud reminder for our fans to gear up at Fanttik.com for their next adventure.”

Fanttik is a youthful, dynamic brand dedicated to outdoor, household, sports, and automotive products that cater to every need for the perfect adventure. In a short period, the company has garnered extreme acclaim from enthusiasts, social media influencers, digital media, and consumers, earning multiple prestigious awards.

“Fanttik products are sophisticated and convenient, allowing customers to venture off the grid and explore with confidence. We have everything from portable car vacuums, solar panels and spray washers to dash cams and tire inflators. If you think you need it, we’ve got it.”

After two races, Noah Gragson and Cole Custer sit 26th and 12th in their respective series’ point standings, leading into the third event of the season at Las Vegas Motor Speedway.

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