Draiver USA, an on-demand vehicle delivery company based out of Overland Park, Kansas, has forged a brand new, dynamic relationship with NASCAR Cup Series organizations Team Penske and Wood Brothers Racing.
The newfound partnership will see Draiver partnered with NASCAR Cup Series drivers Austin Cindric and Harrison Burton to promote the service, with the brand being displayed as a full-season associate sponsor of the No. 2 Ford Mustang.
“Draiver is a valued partner to the Penske Corporation portfolio, and we now welcome them to Team Penske’s racing organization,” said Team Penske President of NASCAR Operations, Michael Nelson. “Their commitment to innovative technology, efficiency, and speed aligns well with the goals of our organization. We look forward to a successful season together.”
Additionally, the No. 21 Ford Mustang Dark Horse, piloted by Burton, will feature primary sponsorship from Draiver in a pair of NASCAR Cup Series events in 2024, which will be announced later.
“We’re excited to partner with an innovative company like Draiver,” said Eddie and Len Wood, co-owners, Wood Brothers Racing, in a joint statement. “It’s always special when we get to welcome a new partner to the team, and we look forward to seeing Harrison represent the Draiver colors on the track this year.”
Founded in 2013 by Zarif Haque, Draiver uses the industry’s most advanced AI to move more than 6,000 vehicles daily with more than 20,000 drivers. The company currently operates in more than 170 different metros across the United States and 10 countries, most recently expanding into Mexico and Brazil.
With the 2024 NASCAR Cup Series campaign set to begin Sunday at the LA Memorial Coliseum, both Burton and Cindric are looking to leave behind the sophomore slumps that plagued them in 2023.
“I could not be more excited to represent Draiver on and off the track,” said Burton. Their values and vision are parallel to those of our team, and I look forward to racing the No. 21 Draiver Ford Mustang this year.”
Cindric, at just 25 years old, has already accomplished a lot in his young career, including a NASCAR Xfinity Series championship and a victory in the Daytona 500, which came as a rookie in 2022.
As for Burton, his time in the NASCAR Cup Series with Wood Brothers Racing hasn’t been anything to write home about, as the team has struggled to stay up-to-speed with its Team Penske-affiliate teammates, only scoring four top-10 results.
-- Image Credit: Nigel Kinrade, NKP, Courtesy of Ford Performance
