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DraftKings has been designated as the exclusive sports betting operator of Kaulig Racing and Ty Dillon.
The DraftKings logo will be prominently featured on Dilon’s No. 10 Chevrolet for two NASCAR Cup Series races at World Wide Technology Raceway and Kansas Speedway. The logo will also be displayed on Dillon’s fire suit, the pit crew uniforms and the team’s pit wall infrastructure in select races.
“I am passionate about delivering fans the best experience possible, which is why it is so exciting to be working alongside DraftKings,” said Dillon. “It’s an iconic brand that’s become synonymous with innovation and fan engagement, offering a responsible and entertaining way for fans to get even more invested in the action. I’m proud to have DraftKings on the No. 10 Chevrolet, and honored to have them join us this season.”
Earlier this season, NASCAR debuted the In-Season Challenge presented by DraftKings, a five-race, single-elimination tournament with a $1 million prize. Dillon shined in the contest, advancing to the final round at Indianapolis Motor Speedway despite entering as the No. 32 seed.
DraftKings will make its debut with Kaulig Racing and the No. 10 Chevrolet for the Enjoy Illinois 300 at World Wide Technology Raceway on Sunday, September 7. The event will be broadcast live on USA, the Motor Racing Network and SiriusXM’s NASCAR Channel at 3:00 p.m. ET.