When the 2023 NASCAR Cup Series season gets underway in the Busch Light Clash at the LA Memorial Coliseum, Corey LaJoie and Spire Motorsports will have a brand new partner on the No. 7 Chevrolet.
"Animal Control", a brand-new FOX comedy show starring Joel McHale, will be prominently displayed on LaJoie's NASCAR Cup Series entry in the pre-season exhibition event.
With the show's debut set for February 16, FOX, which will also provide television coverage of the Busch Light Clash, feels as though the partnership provides a cross-pollination between two distinct audiences.
“We are proud to partner with Spire Motorsports and sponsor Corey LaJoie’s car during the Busch Light Clash at The Coliseum on Sunday,” said Darren Schillace, President, Marketing, of FOX Entertainment. “This is one of NASCAR’s most thrilling and innovative events, and with FOX Sports set to once again deliver an immersive telecast for fans, we have a premium opportunity to organically reach millions of viewers to promote our new, high-profile comedy, ‘Animal Control.’”
"Animal Control' is a workplace comedy that follows a group of local Animal Control workers whose lives are complicated by the fact that animals are simple, but humans are not. The show feature Joel McHale, an Emmy Award nominated actor, as the anchor star of the comedy.
The upcoming season will mark LaJoie's third season working with Spire Motorsports in the organization's flagship No. 7 Chevrolet Camaro. For the first time in the organization's NASCAR Cup Series tenure, the team will have two full-time drivers, with Ty Dillon joining the team to pilot the No. 77 Chevrolet.
Last season, LaJoie picked up his first top-five finish in NASCAR National Series competition, scoring a fifth-place result at Atlanta Motor Speedway in March. Later in the season, the Concord, North Carolina-native nearly scored his first career victory, again at Atlanta, before being involved in a crash on the final lap of the race.
“I’m ready to kick off this season with FOX at the LA Coliseum,” said LaJoie. “We’re going into this with a fresh mindset after learning a lot last year. Like Frank with animals, sometimes I feel like I can understand race cars better than I can people and that’s why I’m excited to have FOX’s new show ‘Animal Control’ on my Chevrolet Camaro this weekend.”
Qualifying for the 2023 Busch Light Clash at the LA Memorial Coliseum will take place on Saturday, February 4 at 8:30 pm ET, with heat races and the main event taking place on Sunday, February 5th. FOX will have live coverage of Sunday's events.
Photo Credit: Spire Motorsports, PR