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Cirkul Backing Justin Haley's Kaulig Racing No. 31 in 2023 Daytona 500

The modern beverage platform will expand its relationship with Kaulig Racing, serving as primary sponsor of Justin Haley in the 2023 Daytona 500.


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Justin Haley will have a new-to-him primary sponsor for the season-opening event at Daytona International Speedway, in the form of modern beverage platform, Cirkul.

The company, known for its patented flavor cartridges, has elected to further expand its relationship with Kaulig Racing, with Justin Haley's No. 31 Chevrolet Camaro ZL1 displaying Cirkul's branding in the 2023 Daytona 500.

The addition of sponsorship for Haley's NASCAR Cup Series entry comes on the heels of an already expanded relationship between Cirkul and Kaulig Racing, with the company previously announcing that they will serve as a 14-race partner of Daniel Hemric in the NASCAR Xfinity Series.

“We are incredibly excited for Cirkul to be a part of this year’s Daytona 500,” said Andy Gay, president, and co-founder of Cirkul. “Our product speaks to everyone who drinks water and there’s no better place to reach a wide audience than the Daytona 500. It’s a watershed moment for our company as we deepen our relationship with NASCAR, and we can’t wait to root for Justin Haley’s No. 31 as he takes on the field.”

The Winamac, Indiana-native has established himself as a strong superspeedway racer in the last couple of seasons, capturing four victories between Daytona and Talladega in the NASCAR Xfinity Series in 2020 and 2021. Additionally, Haley secured a NASCAR Cup Series victory at Daytona International Speedway in 2020, driving for Spire Motorsports.

“Cirkul has been a great partner of Kaulig Racing, and it was a no-brainer to expand our relationship with them at one of the biggest motorsports events in the world,” said Chris Rice, president of Kaulig Racing. “Justin (Haley) is our super-speedway ace, so we can’t think of anyone better to be behind the wheel of Cirkul’s very first car in the Daytona 500.”

The 2023 season marks Haley's second full-time campaign in the NASCAR Cup Series with Kaulig Racing, as the 23-year-old driver returns to the No. 31 Chevrolet Camaro ZL1 with veteran crew chief Trent Owens calling the shots.

“I’m excited to welcome Cirkul aboard my No. 31 Chevy hotrod for such a big event,” said Haley. “Being a bit of a health nut, Cirkul is a product that truly makes proper hydration throughout the week leading up to a race weekend very easy. I’m honored to have Cirkul’s support on one of the biggest platforms in motorsports and hope to take home that coveted Harley J. Earl trophy together.”

Haley will be joined by AJ Allmendinger, the full-time pilot of the No. 16, to hunt for trophies in 2023, specifically the Harley J. Earl trophy, which is awarded to the winner of the Daytona 500.

Photo Credit: Gavin Baker, LAT Images, Courtesy of Toyota Racing