Choice Privileges Partners with Trackhouse as Primary Sponsor in 2024; Adds NASCAR Experiences to Program

Trackhouse Racing has a new partner as it announced on Wednesday a relationship with Choice Privileges, an award-winning rewards program of Choice Hotels International, Inc.

As part of the program, Choice Privileges will serve as the primary sponsor for Daniel Suárez and the No. 99 Trackhouse Racing Chevrolet Camaro ZL1 in four races beginning with the May 5 event at Kansas Speedway.

Choice Privileges will return as the primary at World Wide Technology Raceway on June 2, Richmond Raceway on August 11, and the Charlotte Motor Speedway ROVAL on October 13.

In addition to the primary sponsorship of Suárez, Choice Privileges will offer exclusive VIP passes, grandstand tickets, merchandise and more for races throughout the season.

“We know our Choice Privileges members seek out experiences, valuing experiences over things, which is why we are expanding Choice Privileges Experiences to include all 38 races in the 2024 NASCAR Cup series season,” said Julie Purser, vice president, loyalty strategy and membership rewards, Choice Hotels International. “Our members are intentional about staying at Choice hotels to earn valuable Choice Privileges points, and then redeem them for unique experiences. Choice Privileges is offering these unique experiences at places where our guests want to be, and that’s around these racetracks during the next few months.”

Included in the experiences that Choice Privileges will offer during race weekends in 2024 will include access to the Trackhouse garage and pit road before the race, pit and garage tours, meet-and-greets with the No. 99 Trackhouse Racing pit crew and driver Daniel Suárez as well as pre-race hospitality with food and drink provided.

“Partners like Choice Hotels are the type of partners you want to have,” said Justin Marks, Trackhouse Racing Founder and Owner. “They are a highly successful, recognizable, international company. Their decision to join us at Trackhouse is not only extremely gratifying but a badge of honor for the men and women of this company. We think the exciting programs they have planned in 2024 are going to appeal to Trackhouse fans and fans of our sport.”

To learn more about the Choice Privileges program and how you can earn rewards in the program, check out more information or enroll via its website.

Photo Credit: Trackhouse Racing