Chili’s is set to make its first foray into the NASCAR Cup Series world in 2024.
The fan-favorite grill and bar has joined forces with Corey LaJoie and Spire Motorsports to serve as the primary sponsor of the No. 7 Chevrolet Camaro in the 2024 Daytona 500 at Daytona International Speedway.
“We strive to partner with brands that want to embrace the spirit of motorsports and share our love for pushing the limits both on and off the track,” said Jeff Dickerson, Spire Motorsports co-owner. “Our partnership with Chili’s at the Daytona 500 will set a fun precedent for the season to come — we can’t wait for everyone to see what we have in store.”
In addition to primary sponsorship of LaJoie in the season-opener at Daytona, Chili’s will also serve as an associate sponsor of the No. 7 Chevrolet Camaro in three events — Atlanta (February 25), Las Vegas (March 3), and Circuit of The Americas (COTA) (March 24).
LaJoie, a native of Concord, North Carolina, enters his ninth season of competition in the NASCAR Cup Series in 2024, where the third-generation racer has recorded three top-five and eight top-10 results.
Since joining Spire Motorsports in 2021, LaJoie has watched his stock increase considerably, as the 32-year-old racer has continued to punch above his weight at NASCAR’s top-level. In 2023, LaJoie earned his best-ever points finish of 25th after a career-high two top-five and three top-10 finishes.
In recent years, LaJoie has become a favorite amongst NASCAR fans because of his fun, genuine, and lighthearted personality, making him an ideal candidate for both Spire Motorsports and the team’s newfound partnership with Chili’s.
More information about Chili’s partnership with LaJoie and Spire Motorsports for the 2024 Daytona 500, as well as the car design of the No. 7 Chevrolet Camaro, will be announced closer to the February 18 event.
-- Image Courtesy of Spire Motorsports