NASCAR Cup Series
Lucas Oil Enhancing Relationship with Richard Childress Racing, ECR Engines
Feb 20, 2023
Cheddar's Scratch Kitchen has agreed to a multi-race, multi-year sponsorship extension with Richard Childress Racing (RCR), which will see the casual dining restaurant continue its support of Kyle Busch and the No. 8 Chevrolet Camaro in several NASCAR Cup Series events.
Having served as a marketing partner of Richard Childress Racing since 2020, Cheddar's Scratch Kitchen has committed to further expanding its relationship with the race-winning organization each season, both in scope and number of primary sponsorships.
"We're excited to wave the green flag once again on our relationship with Richard Childress Racing, Kyle Busch, and the No. 8 team," said John Felton, Vice President of Marketing for Cheddar's Scratch Kitchen. "Kyle and the RCR team have been great partners as we introduce NASCAR fans to our homestyle favorites at comforting prices. We look forward to cooking up even more together in 2024 and beyond."
In 2023, the maiden campaign for Kyle Busch as a driver for Richard Childress Racing, the company served as a primary sponsor in seven NASCAR Cup Series events, netting a season-best result of fifth-place at Atlanta in July.
With more than 180 restaurants across 28 states, Cheddar's Scratch Kitchen is well-known for its homemade American classics at affordable prices in a feel-at-home atmosphere. Guests get a lot, for not a lot with homemade entrees like hand-breaded Chicken Tenders, homemade Chicken Pot Pie, and slow-smoked Baby Back Ribs so big, they almost fall off the plate.
Since partnering with Richard Childress Racing, Cheddar's has become a favorite destination for not only the members of the No. 8 team but the fans of the iconic organization, as well, with popular promotions such as the No. 8 Special Chicken Tender Platter and the No. 8 eGift Cards.
Thursday's announcement from Cheddar's Scratch Kitchen and Richard Childress Racing didn't specify the allotment of primary sponsorship events for the company, a detail which will likely be announced as the season approaches.
The brand is just the second partner officially announced as committing to serving as a primary partner of Kyle Busch and the No. 8 Chevrolet Camaro for the 2024 NASCAR Cup Series campaign, which begins February 4 at the LA Memorial Coliseum for the Busch Light Clash.
Photo Credit: Jim Fluharty, HHP, Courtesy of Chevy Racing
