Chase Elliott to Carry UniFirst Colors in Three Races in 2023

Chase Elliott will have UniFirst on the No. 9 Hendrick Motorsports Chevrolet at COTA, Kansas and Richmond during the 2023 NASCAR Cup Series season.


hero image for Chase Elliott to Carry UniFirst Colors in Three Races in 2023

Chase Elliott’s No. 9 UniFirst Chevrolet is getting an updated look for the 2023 NASCAR Cup Series, as Hendrick Motorsports and UniFirst enter the seventh year of their partnership. The 2020 NASCAR Cup Series champion will pilot the UniFirst colors in three events this year, while UniFirst will serve as an associate sponsor on the car for the entirety of the season.

“We’re loving the new 2023 paint scheme and excited to hit the track with Chase and the entire No. 9 team,” said David Katz, UniFirst Executive Vice President of Sales and Marketing. “We’re proud to partner with champions like Chase Elliott and Hendrick Motorsports and thank them for inspiring us to always deliver award winning uniform and facility services to our customers across the US and Canada.”

The UniFirst colors will first hit the track the weekend of March 26 at Circuit of The Americas, followed by events on May 7 at Kansas Speedway and July 30 at Richmond Raceway.

“I’m looking forward to another great year of partnership with UniFirst,” said Elliott. “We’ve had a lot of memorable moments together over the years and I’m excited for the fans to see the new paint scheme when we hit the track at Circuit of The Americas next month.”

Along with their support of Elliott and the No. 9 team, UniFirst also serves as the Official Workwear Provider of Hendrick Motorsports, supplying work clothing and uniforms to the team, as well as to its sister company, Hendrick Automotive Group.

In the three previous seasons with UniFirst on the No. 9 Chevrolet, Elliott recorded one pole, two top-five and four top-10 finishes in points-paying competition. The sport’s Most Popular Driver took the UniFirst colors to Victory Lane at Bristol Motor Speedway during the 2020 NASCAR All-Star Race, leading 60 of the 140 laps.

Image courtesy Hendrick Motorsports