Busch Beer, whose parent company Anheuser-Busch has been a long-time supporter of various NASCAR programs, will have a new home for the 2024 NASCAR Cup Series season, and beyond.
The brand, which has spent the last eight seasons as a primary partner of Stewart-Haas Racing, will join forces with Ross Chastain and Trackhouse Racing, serving as a primary partner of the No. 1 Chevrolet Camaro for 18 races.
"With our long-standing commitment to NASCAR, we've activated many different types of programs with our sponsorship throughout the years," said Krystyn Stowe, Head of Marketing Busch Family & Natural Family at Anheuser-Busch. "We're thrilled to team up with Trackhouse Racing to continue finding compelling, creative ways to bring 21+ fans, NASCAR enthusiasts, and Busch Beer consumers closer to the sport they love. Our goal is the showcase the things 21+ fans love while enjoying their favorite sport and favorite beer, and we can't wait to do this along with Trackhouse Racing and Ross [Chastain] as they join the Busch Light family."
Since joining Trackhouse Racing at the beginning of 2022, Chastain has been an up-and-coming name in NASCAR, scoring his first victory at NASCAR's top-level last season at Circuit of The Americas.
The peak of Chastain's popularity came last season at Martinsville Speedway, the penultimate event of the 2022 NASCAR Cup Series season, where the 30-year-old driver made a last-ditch move to lock himself into the Championship 4.
It was that move that allowed Chastain to have an opportunity to compete for a championship at Phoenix Raceway in 2022, where the Trackhouse Racing driver would come up one position short and finish second in points.
"On the farm in Alva, Florida, Busch Light has always been the beer of choice for all of our celebrations, and now that they are right by my side as a sponsor - it's a dream come true," said Chastain. "This sponsorship means so much to me as the brand not only supports NASCAR but also places value and extends their support to communities that are close to my heart - the humble, hard-working people across the US that enjoy cracking open a cold one after an honest day's work."
With 170 starts in the NASCAR Cup Series, Chastain has accumulated three victories, 24 top-five, and 38 top-10 results. Prior to joining Trackhouse to start 2022, Chastain competed for Chip Ganassi Racing, and in years prior, underfunded teams like Premium Motorsports, and Spire Motorsports.
"Ross has already accomplished so much in his career and we're so proud that an iconic brand like Busch Light sees his commitment not only to the sport but to his fans," said Trackhouse Racing owner, Justin Marks. "Being sponsored by the official beer of NASCAR is such an honor and we can't wait to see what Ross and Busch Light accomplish together in 2024 and beyond.
"It has been Trackhouse's goal from day one to build something special and different. Something that resonates with the fans and partners in NASCAR. For Busch Light to recognize this and commit to the vision is both humbling and inspiring as we continue to write a special chapter in the history of this sport."
For more than four decades, Busch Light has invested in some of NASCAR's most successful programs and events, including the Busch Light Pole Award, and the Busch Light Clash. The brand has also sponsored NASCAR icon Kevin Harvick.
As Harvick retires from full-time competition at NASCAR's top-level following this year, the torch will be passed to Chastain, one of the bright, young faces of the sport's future.