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Benebone Expands Partnership with McDowell, Front Row in 2024

Benebone will expand its primary sponsorship of Michael McDowell and the No. 34 Front Row Motorsports team to two races during the 2024 NASCAR Cup Series season.


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Front Row Motorsports announced the expansion of its partnership with Benebone, a leading USA brand of durable chew toys for dogs, for the 2024 NASCAR Cup Series season. The brand, which served as a primary sponsorship partner for Michael McDowell and the No. 34 team at Pocono Raceway last year, will be a two-race primary sponsorship partner this year.

The company cites the passion of the NASCAR fan base for helping it decide to not only return but expand its involvement in the sport in 2024.

“We love the passion that the NASCAR community and fans show each and every weekend across the country,” said Nate Harceg, Benebone’s Chief Growth Officer. “Michael continues to be a great ambassador, helping us connect with new and existing customers across the country. We are excited to continue meeting NASCAR fans throughout the race season.”

The green gradient colors of Benebone will adorn the No. 34 Ford Mustang Dark Horse for the first time this year at Atlanta Motor Speedway on February 25 and will return at Watkins Glen International in September.

For McDowell, this is an awesome partnership as the McDowell family is a dog family.

“It’s great to continue this authentic partnership with Benebone,” said McDowell. “Willow is loved in our family, just as millions of NASCAR fans love their dogs and want to treat them with the best USA-made products. That is what is so cool about this expanding relationship.”

McDowell, 39, scored his second career NASCAR Cup Series win at the Indianapolis Motor Speedway road course last year to secure his second-career NASCAR Cup Series Playoff berth.

The native of Phoenix, Arizona racked up two top-five finishes (tied for a career-best) to go along with eight top-10 finishes. McDowell ended the season 15th in the NASCAR Cup Series championship standings.

Photo Credit: Front Row Motorsports

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