23XI Racing Partners With Garth Brooks, The BIG 615 and TuneIn For Nashville Race
The BIG 615, an exclusive TuneIn radio station directed by Garth Brooks, will serve as the co-primary sponsor for Tyler Reddick and the No. 45 team at Nashville this weekend along with MoneyLion.
Tyler Reddick and the No. 45 23XI Racing team will have a new look on their Toyota Camry TRD during this weekend's Ally 400 at Nashville Superspeedway. The BIG 615, which is an exclusive TuneIn Radio Station that is the first launched station of Garth Brooks' SEVENS Network, will serve as the co-primary sponsor alongside 23XI Racing's longstanding partner MoneyLion.
As this weekend's race is quickly approaching Brooks, the legendary country music star, is understanding why fans go crazy over NASCAR racing.
"It's easy to see why NASCAR is such a fan-driven sport,” said Brooks in a 23XI Racing team release. “Hell, we just have our logo on the car and I feel like I'm driving the car myself! This is exciting!”
For the 27-year-old Reddick, who is a four-time NASCAR Cup Series race winner, the opportunity to carry so many iconic partners in one race is absolutely unreal.
"What a cool opportunity and great place for the 23XI team to partner with Garth Brooks, TuneIn, and MoneyLion,” said Reddick. “Racing back in Nashville has been great for our sport and fans, and I can’t think of a more iconic artist to feature on the No. 45 car. It’s a real honor for me and I hope we can put on a good show for Garth and all the fans.”
There has always been a wild cross-section of racing fans, who are also country music lovers. 23XI Racing is excited to help bring a special car for those fans.
“The connection between NASCAR and country music is a natural one, and we’re thrilled to partner with Garth and TuneIn to help highlight the launch of the BIG 615,” said Steve Lauletta, 23XI team president. “Our team is always looking for ways to be unique while also helping brands reach new audiences, and this partnership is sure to drive awareness of TuneIn and the new channel to the millions of NASCAR fans.”
MoneyLion, which will also be featured on the car, joined 23XI Racing last season. In its time with 23XI Racing, MoneyLion had some truly awesome programs for race fans. For this weekend's race at Nashville, MoneyLion has rewarded one lucky fan and a guest with the "ultimate Nashville race weekend". The package for the lucky fan and guest includes flights to and from Nashville, hotels, VIP access, and more.
Additionally, MoneyLion rewarded many other fans with free subscriptions to TuneIn Premium.
Photo Credit: 23XI Racing