Rogers-Dabbs Chevrolet Returns as Title Sponsor for Baby Rattler 125

Mississippi-based Rogers-Dabbs Chevrolet Performance Parts & Engines division will be back to present the prestigious Baby Rattler 125 for Pro Late Models at historic South Alabama Speedway.

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Officials at one of the leading Chevrolet Performance and Racing Engines retailers/distributors have confirmed they will return as title sponsor for a prestigious asphalt oval race in 2024.

Mississippi-based Rogers-Dabbs Chevrolet Performance Parts & Engines division will be back to present the prestigious Baby Rattler 125 for Pro Late Models at historic South Alabama Speedway. The 48th annual Rattler 250 Weekend is slated for March 15-17, 2024.

Known as one of the most competitive support races in the country, the Baby Rattler 125 draws the top asphalt oval drivers from around the country. It's a big part of Rattler 250 weekend, one of the premier asphalt Super Late Model races in the nation. Rogers-Dabbs' is expanding its reach with race engines.

“This partnership worked out very well when I first brought them to South Alabama Speedway last March,” Rogers-Dabbs Performance Parts representative Gina Schild-Knowles said. “It generated a positive vibe, and showed racers that this dealership is serious about supporting racing.

“Their Performance Parts & Race Engines division has been an industry leader in recent years in sales for the bullet-proof GM Performance 602 and 604 Crate motors. Their pricing is second-to-none in the country, and they always go the extra mile for racers. I'm thrilled they'll be back at The Rattler.”

John Dykes owns South Alabama Speedway, and says having Rogers-Dabbs return is huge for the race.

“We are tickled to have Rogers-Dabbs back at the Rattler again in 2024,” Dykes said. “That was their first time here last Spring, and they had a blast. They are super nice to work with, and they support our sport like no other. It's an honor to have them return during our 27th year at South Alabama Speedway.”

The dealership has been active in motorsports through various sponsorship programs at local tracks in their region. Earlier this month, they signed on to become title sponsor for the Crate Racin' USA Dirt Late Model series for 2024. Their return to the Baby Rattler adds yet another layer of support to racing.

“This new partnership will provide us with another great opportunity to showcase all this company does to support racing,” Schild-Knowles added. “They've jumped in with both feet the past few years, and are doing more than ever in 2024. It's a chance to connect with racers in the short track arena.”

Benny Hopkins is a longtime employee of Rogers-Dabbs and Head of the Performance Parts Division.

“The Baby Rattler does very well for us,” Hopkins said. “The opportunity to integrate and speak directly to the drivers and race teams at such a prestigious race is invaluable. We've seen growth for our powertrain sales from our support of racing.

“It's not just the fans who are brand loyal in racing, the racers are, as well. So we support them in many ways across the dirt and asphalt landscape. From our title sponsorship of the Crate Racin' USA Late Model Series we just announced last weekend at PRI, to sponsorship of several teams and tracks, we're striving to lead the way among race engine suppliers. Our support of racing will expand in 2024.”

Rogers-Dabbs Chevrolet Performance Parts Division is setting the gold standard in GM race engines sales. Their extensive inventory sets them apart from all other engine and parts suppliers. If racers are looking for a Crate Engine for 2024, they'll get their best deal from Rogers-Dabbs Chevrolet.

South Alabama Speedway opened in June of 1973 as Twin City Speedway. It was owned and operated by Twin City Speedway Corp., a group of 10 local businessmen headed by Jack Foley. C.L. Fisher won the first Late Model Sportsman feature. The track has played host to Rattler 250 weekend since 1974.

For more information on Rogers-Dabbs Performance Parts division, please go to www.rdc123.com.

-Rogers-Dabbs Performance Press Release

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