Keelan Harvick Signs Long-Term Agreement With Toyota Racing

TRD U.S.A. (Toyota Racing Development) announced Monday a commitment to Keelan Harvick, who will continue his development as part of the Toyota Racing family.

Harvick will partner with Rackley W.A.R. and Kevin Harvick, Inc. to compete in dozens of Late Model events nationwide, behind the wheel of the No. 62 Toyota Camry. ExxonMobil will serve as primary sponsor for several of these events.

“I’m really grateful to have this kind of opportunity with Toyota Racing Development,” said Harvick. “To have their support and be able to represent ExxonMobil, it doesn’t get much better. I’m still getting experience, but it’s going to be a privilege to be part of the TRD program and learn from the other drivers.”

The 13-year-old son of 2014 NASCAR Cup Series champion Kevin Harvick, Keelan has already established himself as one of the rising stars in the racing landscape.

Harvick made history in December, becoming the youngest-ever winner of the Allen Turner Snowflake 125 at Five Flags Speedway. Earlier this month, he won the Icebreaker at Florence Motor Speedway for the first Late Model Stock Car victory in his career.

Harvick won four zMAX CARS Tour Pro Late Model races and two CARS Tour West Pro Late Model Series events in 2025, successfully making the jump to Late Model competition after winning the 2024 INEX Young Lions National Championship in Legends cars.

“Everyone at Toyota and TRD are excited to welcome Keelan into the TOYOTA RACING family,” said Tyler Gibbs, president, TRD, U.S.A. “Keelan has proven himself on track, and despite his young age, has continued to be wise beyond his years with his professionalism and work ethic off of it. TRD is thrilled to partner with Keelan and his family as Keelan continues to develop his racing craft. We see a bright future ahead for him, and everyone at Toyota is proud to be part of his journey.”

Harvick joins the Toyota Driver Development (TD2) program that has produced some of the most successful names in NASCAR competition. Christopher Bell, Corey Heim and John Hunter Nemechek are Toyota Driver Development graduates who now compete with Toyota in the NASCAR Cup Series.

Through the program, TD2 drivers work with partners such as ExxonMobil, JBL, Safelite AutoGlass, SoundGear and Yahoo. The long-term commitment to Harvick offers TRD the ability to provide additional opportunities on and off track to assist in the driver development process.

-Photo credit: Will Bellamy